Gilching, Germany (April 25, 2018) - Torqeedo announced the appointment of Oliver Glück as its vice president marketing. In that role, he will oversee worldwide marketing and communication strategies for Torqeedo, the market leader for electric mobility on the water.
Prior to joining Torqeedo, Oliver Glück was head of marketing communication and brand strategy for Hyundai Motor Europe. Glück was responsible for overseeing the development and implementation of the pan-European strategy and campaigns, with a particular focus on digital transformation as well as content, brand and mass marketing activities. The launch of the Hyundai Ioniq – the world’s first car offering three electrified powertrains - was an important milestone during his tenure at Hyundai.
Glück’s experience includes in-house positions at automotive companies and consulting for several automotive brands, including the development of new mobility strategies. He worked for Fiat Auto, BBDO Worldwide, Millhaus, and Allianz Global Automotive, among others. He holds a degree in marketing, innovation management and advertising psychology from Ludwig-Maximilians-University in Munich, is well-connected in the boating scene and is an experienced regatta sailor.
“Oliver Glück’s international marketing experience will be a tremendous asset as we accelerate Torqeedo’s ongoing growth and expand into new verticals. He brings innovative strategies to broaden our brand awareness and further deepen our engagement with customers.” said Christoph Ballin, CEO of Torqeedo.
Torqeedo is the market leader for electric mobility on the water. Founded in 2005 in Starnberg, the company develops and manufactures electric and hybrid drives from 0.5 to 100 kW for commercial applications and recreational use. Torqeedo products are characterized by an uncompromising high-tech focus, maximum efficiency and complete system integration. Torqeedo is part of the DEUTZ Group, one of the world's leading independent suppliers of diesel and natural gas engines. www.torqeedo.com
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